Marketing teams, pressured to deliver measurable results, frequently cut investments that don't have an easily trackable return. This trend results in the frequent exclusion of branding efforts, because they are difficult to measure and attribute results to.
Purple Metrics was created in 2021 to address these challenges. Our ambition is to bring more science to Marketing and position Branding in a more strategic place within companies. In 2023, we received a pre-seed investment of US$1.2 million led by Astella.
Additionally, we were selected for the Endeavor Scale-Up Program and listed among the 100 Startups to Watch. Since our founding, we have evolved our methodology and developed our product based on customer feedback – always with the mission of connecting branding to business results.
Guta Tolmasquim
Founder and CEO
Second-time founder with over 15 years in brand strategy. Guta has been featured at major marketing events in Latin America, such as RD Summit and Fire Festival. Before Purple, she founded Brand Gym, a branding agency that worked with over 300 brands in Latin America. She is a reference on TikTok and LinkedIn, with more than 90k followers.
Eduardo Tolmasquim
Co-fundador and CTO
A programmer since age 15, Eduardo was Technical Product Manager at Grupo Fulllab, a VTEX partner, where he worked with brands like Polishop and Época Cosméticos and is a certified developer by the Apple Developer Academy.
Lucas Yokota
Co-founder and COO
Marketing professional with over 10 years of experience in marketing, sales, and business. Former Google and Microsoft employee, startup mentor at AWS for Startups and Google for Startups. He also shares marketing content on LinkedIn, where he has more than 30k followers.
