Marketing Mix ModelingRebuilt for the AI era.
Fast, easy, actionable. The MMM built for teams that move the market. Set it up yourself, ask in plain language, and act on the answer.
If I cut branding, how much revenue do I lose?
Cut $5M and you'll convert $12M less over the next three months.
Trusted by teams that test, measure, and grow
Marketing you can defend
Data turned into decisions you can make.
MMM is only part of the decision. At Purple you get the whole decision: data you can act on fast, and the incremental result it brings.
You find the underinvested channels that can move the needle.
Contribution traced channel by channel, halo included, read again at every new round of data.
You show what generated the result, and how much your budget brings back.
What marketing contributed to the result of the business, in the language the board already decides in.
You walk in with scenarios instead of a request.
The debate stops being how much budget marketing wants. It becomes how much the company's target costs.
You start with a plan of experiments, not a hunch.
Recommendation, plan, experiment, incremental read, with our people next to yours.
Meet our algorithm
Your proprietary MMM engine.
The algorithm Purple designed so you can see the incremental return of your media and draw scenarios. It is made of five pieces: contribution, lag, halo, saturation and optimization.
The science behind it
ContributionWhat actually sold?
Reads every channel together and lands on the share of the sale each one actually caused
LagHow long until it pays off?
Spreads one week's spend across the next ten
HaloDoes branding actually drive sales?
Traces brand into downstream demand
SaturationHow far can I push a channel?
Finds where the curve flattens
OptimizationWhere does the next real go?
Points at the next real you spend
Know the incremental result of every marketing investment.
Purple processes your database to know what converted, causally and incrementally, and how long each conversion took, whether top, middle or bottom of funnel.
Plan the next quarter on the model, not the gut.
See the marginal return of every channel: where it still grows, where it's tapped out. Then forecast the mix before you commit a cent, and take the plan that squeezes more result out of the same budget.
Inside the product
How Purple Metrics just becameyour secret weapon
Crunch data like a machine.
- Upload spreadsheets as they come
- Group, ungroup and pause variables yourself
- Compare data sets in a sandbox
- Create new models with a click
Analyze like an investor.
- Ask anything in plain language
- Generate reports and share the knowledge
- A shelf with your artifacts, reports and Purple articles
Move budget like a scientist.
- Calculate the ideal mix
- Run agentic Optimize
- Bring Purple Metrics' team along
Where we differ
Purple, and then everyone else.
Not a checklist war. Just what actually changes your quarter.
Full SaaS, inside the stack you already run.
everyone else: a service to brief, or a model you host yourself
Grades its own advice: did the plan pay off?
everyone else: recommends, then moves on
First result in minutes.
everyone else: months per study
A fresh read every week.
everyone else: a study you buy once
No new dashboard to learn.
everyone else: needs a specialist to run and read
Brand, not just sales.
everyone else: performance first
In their words
What teams say about Purple
With Purple Metrics, we can clearly see the impact of brand activations on business results.
Defend the branding budget
Making marketing scientific
Meet our community.
We host events, talk to clients and are constantly studying together with marketers.
The next leap starts withthe right question
Bring the one you can't answer today. We'll go through it together: your goal, your data, and what it would take to prove it.