All your marketing efforts, tracked in one model
The algorithm includes brand impact in your results
Indirect effects
Track what leads to conversion, even without a direct link
Customized conversion
Measure the conversions that matter to your marketing
Lasting effects
See what keeps driving results weeks after your actions go live
Right investment balance
Invest in what drives real results, not just clicks
Wondering if Purple is a good fit?
Purple Metrics is the marketing attribution software that puts branding in the equation. It centralizes all marketing data — from branding to performance — and uses AI and statistical modeling to analyze and attribute the impact of each channel on results without relying on clicks. The software also identifies indirect effects on conversions, such as the influence of creators on brand searches, and measures how long each action takes to drive results. With more accurate attribution, it predicts future outcomes more precisely and suggests budget optimizations to help your team reach and exceed its goals.