Purple Metrics is the Marketing Mix Modeling software specialized in measuring the impact of branding investments.
Conversion Breakdown
Investment Impact
Optimized Media Mix
Incremental Conversion Forecast
Branding and Performance, now together
We built a Bayesian Network model that understands the impact of all your marketing initiatives on business results.
Measure the impact of top and mid funnel investments, such as branding, offline campaigns, and everything that doesn't drive a direct click
Impact Over Time
Plan campaigns and experiments based on real time return windows.
Efficient Budget Allocation
Our algorithm suggests the optimal investment mix to drive more incremental growth for your brand.
Frequent Updates
Update your model whenever you need and track changes and insights at the speed of your marketing team.
Proprietary MMM built to reflect your marketing strategy
Made for teams that values methodology, flexibility and speed
