Make it obvious

Make it obvious

Marketing attribution, now with branding

Marketing attribution, now with branding

Make it obvious

Marketing attribution, now with branding

Brand and performance, measured together

Brand and performance, measured together

Brand and performance, measured together

All your marketing efforts, tracked in one model
Connect your marketing data to Purple Metrics
Connect your marketing data to Purple Metrics
See what led to conversions and how long it took
See what led to conversions and how long it took
Optimize your marketing spend for better results
Optimize your marketing spend for better results
Come grab a drink with our team
Come grab a drink with our team
Come grab a drink with our team

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Add branding to your attribution model

Add branding to your attribution model

The algorithm includes brand impact in your results
Indirect effects

Track what leads to conversion, even without a direct link

Customized conversion

Measure the conversions that matter to your marketing

Lasting effects

See what keeps driving results weeks after your actions go live

Right investment balance

Invest in what drives real results, not just clicks

Trusted by teams who test, measure, and grow

Trusted by teams who test, measure, and grow

Trusted by teams who test, measure, and grow

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Insights, benchmarks, and honest conversations about marketing

Insights, benchmarks, and honest conversations about marketing

Insights, benchmarks, and honest conversations about marketing

Purple Metrics is the marketing attribution software that puts branding in the equation. It centralizes all marketing data — from branding to performance — and uses AI and statistical modeling to analyze and attribute the impact of each channel on results without relying on clicks. The software also identifies indirect effects on conversions, such as the influence of creators on brand searches, and measures how long each action takes to drive results. With more accurate attribution, it predicts future outcomes more precisely and suggests budget optimizations to help your team reach and exceed its goals.