More than creating a methodology to measure branding, we are always looking for ways to scientifically validate our methodology and support Brazilian universities that are advancing studies on branding and marketing.
PhD in Econometrics and Marketing Analytics
VP Artificial Intelligence Center of Excellence at Instituto de Informática
Purple Metrics is software that measures the hard-to-measure part of marketing such as branding and its impact on consumer behavior.
Brands install Purple Metrics on their own channels and the software surveys consumers every day to generate sentiment, behavior and brand bonding metrics.
Brands like Loggi, Linus, Banco Bmg and other clients love Purple Metrics for monitoring the results of their day-to-day marketing actions and using the data to create their communication strategies.
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