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More than creating a methodology to measure branding, we are always looking for ways to scientifically validate our methodology and support Brazilian universities that are advancing studies on branding and marketing.
Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand.
Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes.
Our customers love Purple Metrics for actionable insights, monitoring results, and making regular business and marketing decisions.
