In The Brand Growth Podcast by Purple Metrics we talk with industry experts about how marketing teams around the world have grown more efficiently and used data and technology to showcase their results.
Alex Kenndy is co-founder and CEO of Purposely.ai, a martech that helps marketing teams to optimize and generate creatives through AI, and in this episode he will talk to Guta Tolmasquim, CEO of Purple Metrics and our host in this podcast, about how AI has helped marketing teams to be more efficient on processes and creativity nowadays and in a future perspective.
Also available on Spotify:
About Purple Metrics
Purple Metrics is software that measures the hard-to-measure part of marketing such as branding and its impact on consumer behavior.
Brands activate Purple Metrics on their own channels and the software surveys consumers every day to generate sentiment, behavior and brand attributes metrics.
Brands like Daki, Gringo, Conta Azul, Oya and other clients love Purple Metrics for monitoring the results of their day-to-day marketing actions and using the data to create their communication strategies.
For those who want to know more about Purple Metrics and start measuring your brand, check our website puplemetrics.com.br