Purple Metrics is the marketing attribution software that puts branding in the equation. It centralizes all marketing data — from branding to performance — and uses AI and statistical modeling to analyze and attribute the impact of each channel on results without relying on clicks. The software also identifies indirect effects on conversions, such as the influence of creators on brand searches, and measures how long each action takes to drive results. With more accurate attribution, it predicts future outcomes more precisely and suggests budget optimizations to help your team reach and exceed its goals.