MMM for everything your marketing does
MMM for everything your marketing does
MMM for everything your marketing does
No clicks needed and brand impact measured
No clicks needed and brand impact measured
No clicks needed and brand impact measured
Starting at
R$ 20,000 / month
Make the invisible measurable
Make the invisible measurable
Make the invisible measurable
Click tracking never captured brand-building channels
Purple Metrics shows how PR, influencers, OOH, and more actually drive conversions
Click tracking never captured brand-building channels. Purple Metrics shows how PR, influencers, OOH, and more actually drive conversions
Click tracking never captured brand-building channels
Purple Metrics shows how PR, influencers, OOH, and more actually drive conversions
Conversion Breakdown
See Marketing & Branding Attribution on Conversion
Weeks
Sept 18 - Sept 24, 2024
Share
Total
Reveal the chain of effects behind each conversion
Reveal the chain of effects behind each conversion
Reveal the chain of effects behind each conversion
Purple helps marketing teams understand how each channel drives results over time — including indirect effects, like influencers boosting branded searches that lead to conversions
Purple helps marketing teams understand how each channel drives results over time — including indirect effects, like influencers boosting branded searches that lead to conversions
Purple helps marketing teams understand how each channel drives results over time — including indirect effects, like influencers boosting branded searches that lead to conversions
Create a media mix that's both efficient and sustainable
Create a media mix that's both efficient and sustainable
Create a media mix that's both efficient and sustainable
Spend less, look past short-term gains, and create long-term value through branding
Spend less, look past short-term gains, and create long-term value through branding
Spend less, look past short-term gains, and create long-term value through branding
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Purple Metrics is the marketing mix modeling software specialized in measuring the impact of branding investments. We centralize all your marketing data - from brand campaigns to performance channels - and use AI-powered statistical modeling to analyze each channel's effect on results, without relying on clicks.
Our platform identifies indirect effects on conversions, like how creator content drives brand searches, and measures how long each marketing action takes to generate results. With more accurate attribution, we predict future outcomes more precisely and suggest budget optimizations to help your team reach and exceed its goals.
Purple Metrics is the marketing mix modeling software specialized in measuring the impact of branding investments. We centralize all your marketing data - from brand campaigns to performance channels - and use AI-powered statistical modeling to analyze each channel's effect on results, without relying on clicks.
Our platform identifies indirect effects on conversions, like how creator content drives brand searches, and measures how long each marketing action takes to generate results. With more accurate attribution, we predict future outcomes more precisely and suggest budget optimizations to help your team reach and exceed its goals.
Purple Metrics is the marketing mix modeling software specialized in measuring the impact of branding investments. We centralize all your marketing data - from brand campaigns to performance channels - and use AI-powered statistical modeling to analyze each channel's effect on results, without relying on clicks.
Our platform identifies indirect effects on conversions, like how creator content drives brand searches, and measures how long each marketing action takes to generate results. With more accurate attribution, we predict future outcomes more precisely and suggest budget optimizations to help your team reach and exceed its goals.