Purple Metrics is a recurring branding measurement software for marketing teams to visualize their brand's results. Metrics that drive brand planning, evaluation and reporting.
Track your brand performance with weekly insights
Track Sentiment and Behavior metrics for your brand. The correlation of these metrics helps you gain new insights for brand management.
We measure the brand at different moments along the journey, with brief interactions at its key touchpoints. This way, you can compare brand results across different audiences.
Discover how your brand attributes are perceived by your audience.
We measure the presence and selling power of your attributes. With these metrics, you understand what is resonating and what needs to be reinforced with the audience.
Monitor the evolution of metrics over time and after moments relevant to the brand such as sponsorships, campaigns, media investments, launches, events, among others.
Check out this case about how Bmg bank used Purple Metrics to prove that sponsoring football teams brought results for the brand.
Quantify and showcase branding indicators in data-based reports.
Purple Metrics helps you report the key branding elements in numbers to regularly share the evolution of indicators.
The dashboard is real-time and always on. Brand metrics will always be at your fingertips for reporting to your team or leadership.
Get the best metrics to prove the impact of branding and thus better distribute your team and your budget – and even approve larger budgets and projects. You can even connect these metrics to your goals and OKRs.
Check here how to define branding OKRs based on Purple Metrics
Supplement your brand tracking insights with Purple Metrics weekly insights to make short-term decisions.
Check here how Banco Bmg used Purple Metrics to complement annual brand tracking insights
Marketing teams already know how to measure the extremities of the purchasing process.
But which metrics bridge the gap between awareness and action?
Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand.
Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes.
Our customers love Purple Metrics for actionable insights, monitoring results, and making regular business and marketing decisions.
Proudly from Brazil to the world.