We are in Closed Beta, gradually selecting companies to start using our product. Join the wishlist to receive updates.
The missing insights to prove
that branding delivers results
Attribution, analytics and budget planning in a platform built for marketing teams
Panorama
See how much of the results
were driven by branding
Uncover what traditional attribution models miss and understand how much revenue each channel generated. It's the proof you've always sought, presented in a way that's easy to understand and report.
Details
Understand how each channel
performs over time
Dig into each variable and see how, and for how long, they make an impact. This leads to more precise planning.
Allocation
Maximize conversions
considering the impact of branding on results
Use our investment copilot to map out opportunities to maximize conversions with a model that considers branding actions and their impact on results.
Purple Metrics in the Press
How it works
The marketing data you already have is entered into Purple Metrics
and our proprietary statistical methodology goes to work.
I want to join the wishlist
Sales are currently paused, but we're inviting a few companies to join the Closed Beta. By joining the wishlist, you might get invited to the Closed Beta and receive product updates.
Oops, were you looking for the old product?
Purple Metrics is now a data science software for branding.
If you were looking for the research product click here to better understand our current scenario.
Purple Metrics is the data science software for branding designed for marketing teams to understand the impact of brand actions on business results.
Using proprietary statistical modeling, Purple Metrics analyzes your brand's data history to attribute results to each marketing effort, such as the impact of brand campaigns on conversion numbers.
The tool also features brand analytics visualization, forecasting, and budget optimization, contributing to more informed decisions.
Proudly from Brazil to the world.
