Início - Purple Metrics

Have proof
that branding

drives results to
your business

Purple Metrics listens to your consumers every day and gives you the best insights weekly about how your branding activations impact consumer's behavior.

Who measures branding performance with Purple Metrics:

Agility in marketing management

Track your brand performance in weekly insights

Our dashboard shows the complete history of information and valuable insights, such as Brand Score, Brand Dimensions and Attributes to guide your next branding actions.

Every conversion is part rational and part emotional.

Understand how brand perception and buying behavior are connected.

Find out which feelings are connected with your consumers' buying behavior and plan your next branding actions on solid data.

Compare the segments

Audiences are segmented and not everyone sees your brand the same way.
Get insights on how to tailor your strategy for each unique audience.

We run surveys with your consumers and potential clients with short interactions at the main touchpoints of the journey. This allows you to compare the brand results of different segments and get the best insights.

Our customers use
Purple Metrics insights to:

Validate the impact of existing investments in branding

Know the impact of your branding actions on the perception of your consumers. Better understand the impact of sponsorships, persuasion campaigns, new launches and others.

See in this case how Banco Bmg used Purple Metrics to prove that sponsoring football teams brought results for the brand.

To plan priorities and budget based on data

Get the best metrics to prove the impact of branding and thus better distribute your team and your budget – and even approve larger budgets and projects. You can even connect these metrics to your goals and OKRs.

Check here how to define branding OKRs based on Purple Metrics

Anticipate insights from annual brand tracking

Supplement your brand tracking insights with Purple Metrics weekly insights to make short-term decisions.

Check here how Banco Bmg used Purple Metrics to complement annual brand tracking insights

Generate insights so that branding contributes to performance

We already know that branding and performance give more results together. With the right brand metrics, you can better understand the impact of your actions and how this contributes to improvements in performance results.

Create success cases to your company

Any other way to explore brand metrics with your team came to mind? Let's talk and create a business case together!

Turn insights into
action plans

We know how hard it is to manage branding in a business. Our team of experts will help you with meetings, workshops and shareable reports to turn insights into action plans.

How to generate branding metrics with Purple Metrics

Install the widget on your web pages and send the survey link to your base.

Track your
customers' answers
every day

Access the dashboard with recurring insights and plan the next marketing actions

We help you track the effects of branding and retention actions

This is where we measure your brand

Data for better brand management

"A ferramenta da Purple Metrics tem sido importante para acompanharmos o brand score e a percepção dos nossos diversos públicos em relação aos atributos da marca ao longo do tempo. Entender os diferentes comportamentos e percepções dos segmentos pesquisados é valioso para avaliar a estratégia de marca adotada e pensar em possíveis mudanças de rota, com mais agilidade. Por isso, faz muita diferença ter esse tracking diário."

Para o time de marketing do Mercado Bitcoin, o Purple tem sido um acelerador e definidor de tomada de decisão sobre comunicação e criação. A partir da evolução dos resultados de análise de sentimento e atributo de marca, trabalhamos elementos e abordagem que estimulem a percepção de valor a partir desses indicadores. Junto ao time de growth, relacionamos as novas abordagens aos resultados da Purple e resultados de performance, especialmente orgânico e direto, para uma visão 360 da estratégia.

"Our partnership with Purple brings learning beyond the tool, as well as direct support to our team, which allows a better understanding of the needs of our friendly drivers and leverages our brand strategy."

"The use of Purple's tool brought a continuous and detailed view of the brand's major challenges, strengths and strategic objectives. Defining branding OKRs based on (Purple's) metrics allowed us to elevate and align the brand discussion with the discussion of other indicators of business. In addition, the planning of the different marketing areas has a clear and transversal direction, bringing much more synergies, consistency and prioritization."

I want to know more about Purple Metrics.

Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand.

Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes.

Blip, Conta Azul, Daki, Nuvemshop, Linx and other clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions.

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Proudly from Brazil to the world.

Have proofthat branding

drives results toyour business