Your best mix is yet to be found
Your best mix is yet to be found
Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
Your best mix is yet to be found
Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
Brand and performance, measured together
Brand and performance, measured together
Brand and performance, measured together
All your marketing efforts, tracked in one model
Connect your marketing data to Purple Metrics
Connect your marketing data to Purple Metrics
See what led to conversions and how long it took
See what led to conversions and how long it took
Optimize your marketing spend for better results
Optimize your marketing spend for better results
Come grab a coffee with marketing leaders
Come grab a coffee with marketing leaders
Come grab a coffee with marketing leaders
Meet the community
Meet the community
Add branding to your marketing model
Add branding to your marketing model
We created a Bayesian network model that calculates the impact of all your marketing initiatives on business results.
Indirect effects
Track what leads to conversion, even without a direct link
Customized conversion
Measure the conversions that matter to your marketing
Lasting effects
See what keeps driving results weeks after your actions go live
Right investment balance
Invest in what drives real results, not just clicks
Trusted by teams who test, measure, and grow
Trusted by teams who test, measure, and grow
Want to learn more about Purple Metrics?
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Answer a few quick questions about the brand you're filling this out for.
Insights, benchmarks, and a great curation of marketing content
Insights, benchmarks, and a great curation of marketing content
Insights, benchmarks, and a great curation of marketing content
Purple Metrics is the marketing mix modeling software specialized in measuring the impact of branding investments. We centralize all your marketing data - from brand campaigns to performance channels - and use AI-powered statistical modeling to analyze each channel's effect on results, without relying on clicks.
Our platform identifies indirect effects on conversions, like how creator content drives brand searches, and measures how long each marketing action takes to generate results. With more accurate attribution, we predict future outcomes more precisely and suggest budget optimizations to help your team reach and exceed its goals.
Purple Metrics is the marketing mix modeling software specialized in measuring the impact of branding investments. We centralize all your marketing data - from brand campaigns to performance channels - and use AI-powered statistical modeling to analyze each channel's effect on results, without relying on clicks.
Our platform identifies indirect effects on conversions, like how creator content drives brand searches, and measures how long each marketing action takes to generate results. With more accurate attribution, we predict future outcomes more precisely and suggest budget optimizations to help your team reach and exceed its goals.
Purple Metrics is the marketing mix modeling software specialized in measuring the impact of branding investments. We centralize all your marketing data - from brand campaigns to performance channels - and use AI-powered statistical modeling to analyze each channel's effect on results, without relying on clicks.
Our platform identifies indirect effects on conversions, like how creator content drives brand searches, and measures how long each marketing action takes to generate results. With more accurate attribution, we predict future outcomes more precisely and suggest budget optimizations to help your team reach and exceed its goals.